Now in our fifth year (as of this time of writing) we’ve seen and done it all. We’ve worked with over 650 clients (many of whom we still work with), we’re worked with one-person bands and big corporations, new businesses and long-established institutions, and newly famous influencers to seasoned cover stars. All in London and […]
SPOT THE DIFFERENCE – TWO ALMOST IDENTICAL PRESS RELEASES – ONE GOT FOUR HUGE ARTICLES – ONE WAS LEFT OUT IN THE COLD. WHY?
In the age of online press – journalism has turned into ‘turnalism’ the idea of a Digital Journalists sitting at a desk and ‘turning out’ several of articles with clickable headlines and on trend content. It’s a new journalistic landscape – with most Online Editors now beginning each team meeting by reviewing what’s trending on […]
Nike, Roxanne Pallett (Celebrity Big Brother) and Serena Williams are three good examples in recent times of when things can go wrong – and it’s then that your PR machine needs to step into action. I’m a great believer that controversy can in fact be good for a brand – think of all those delicious […]
5 TIPS FOR WRITING A PRESS RELEASE FOR YOUR SMALL BUSINESS
When trying to gain exposure for your company, your best friend should always be a journalist. They are your key to the outside world, and they know what sells. The more publicity you get, the more reputable your company will appear, the more traffic will come to your website and the more sales you’ll generate. […]
“Another day, another clunky press release,” the tired, enervated journalist mutters to himself. As he walks to the NESCAFÉ® Dolce Gusto® machine to make his fourth coffee (it’s only 9:35 am) he can’t help but wonder if PRs nowadays even get what the press want anymore. Here’s five things that the press honestly do not […]
It’s not just the size of the skyline that’s different in NYC, PR is a totally different animal in the Big Apple and has to be tamed in a completely unique way (although the British accent helps). As a PR that has offices and clients in both NYC and London, we know a thing (or […]