Whether you’re a start-up or a well-established business, it’s frustrating when you aren’t getting enough traffic to your website. If you’ve spent a lot of money on website design, development and maintenance, but aren’t seeing results, you might start to consider whether it’s a waste of time.
Your website is just one element of your marketing strategy. On its own, it’s just a load of content and images that you hope your potential CUSTOMERS will see. In the digital age, it’s about way more than just having a website – you need to catch your CUSTOMER’S attention first. Here are 5 of the most common reasons no one is clicking on your website:
- NO ONE CAN FIND YOU – Search Engine Optimisation (SEO) is one of the most important tools when it comes to appearing in the search results. If your website content doesn’t contain relevant keywords, your potential customers just won’t find you.
- NO SOCIAL MEDIA FOLLOWING – Social Media is an ideal, free way for businesses to gain exposure, but only if it’s done well. If your only followers are your nan and your neighbour Theresa, it’s unlikely you’re about to go viral.
- ZERO SOCIAL MEDIA ADVERTISING – gone are the days of handing out a few leaflets or putting an ad in the newspaper. Now it’s all about spending your money where it matters – on Social Media. Our favourite platforms have advertising features that specifically target your audience, or demographics if you haven’t found your audience yet.
- NO PAY–PER-CLICK ADS – organic reach takes time to achieve, so why not pay for visits to your site? Pay Per Click (PPC) means you only pay for the advertising when someone clicks, the ideal way to achieve VISITORS without wasting money.
- NO ONE CARES – maybe no one is interested in what you’re offering or most importantly how you’re offering it? You might think what you’re doing is awesome – but you’re in your entrepreneurial bubble and it tends to be best to ask the market what they want. Get outside of yourself – ask for brutal feedback – find out what people want and how they want it – then give it to them. As an example – small businesses want low-risk PR services that help them grow – and I want a Rolls Royce. So, we offer low-risk PR services to a willing market of lovely businesses.