5 reasons to start a blog for your small business

Share the Sanity
Share on facebook
Share on twitter
Share on linkedin
Share on email

In 2018, a blog isn’t just a hobby. It’s a serious profession and an even more serious LinkedIn headline.

They’re the 80s Casio Digital Diary of today. A blog can create new PR opportunities and build consumer confidence in your brand.

Don’t get left behind. Here are five reasons to start a blog today:

1. BOOSTING SEO – a blog is a great way to get the old SEO up – a Digital Marketers’ dream. The more content on your website talking about your keywords – closer to the top of Google you appear.

2. CONTENT MARKETING – a blog is one way to let your brand’s personality truly shine. With every post written and published, it’s fodder for social media, e-newsletters, and e-books.

3. MAKING NEW CONNECTIONS – it could be committing one hour per day while your coffee brews to replying to emails. Or spending time building relationships with your readers by replying to comments. Running a blog involves devotion and discipline. It strengthens your brand’s relationship with its customer base and reaches out to new demographics.

4. TELL YOUR BRAND’S STORY – a blog can act as a space to better tell, in a less formal style, your brand’s backstory. You can directly speak to your customers not only as consumers, but as people and readers. Tell them why your brand does what it does, and how your brand can help them. Show them what you’re all about.

5. BETTER LEARN YOUR AUDIENCE – blog analytics are a fantastic bonus of blogging. They allow you to track your readers’ click-throughs, shares, and even what day of the week they’re more likely to be online. Use this to better picture your customers and find new ways for your brand to help them.

Lola thinks you should look at the services we offer to make the magic happen...

Other blog posts you might like...

Jordan Baker

Jordan Baker


About Sanity Marketing

THE GROWTH AGENCY: Putting the sanity into your marketing. Focus on the sanity (sales). Millions of revenue & investment made for 500+ clients (small business to big boys). Monthly rolling contracts. Pick N’ Mix services with low fees. Pay Per Results PR Services. London & NYC.

Recent Posts

Follow Us


Keep Up to Date The Sanity Way!

Did you know we offer ‘Pay per Results’ PR services for only £100?

Whiz over your details and we’ll get you sorted:

Join our newsletter

for tips and tricks to boost your small business sales