It’s easy to think that social media is just a blizzard of likes and hashtags – lots of fun, but ultimately a bit pointless. Wrong. If you’re running a serious business today, no matter what you’re selling, social media can be one of the most powerful tools at your disposal. There’s no excuse for not using it, and if you don’t, you’ll be passing up all sorts of opportunities to define your brand and drum up new business.
So if you’re a bit allergic to social media, or aren’t much of a user yourself, it’s time to wake up. To explain why, Sanity’s supremo Jordan Baker is giving you 5 solid reasons why social media needs to be at the core of your strategy in this vlog.