Unfortunately, there’s no one, single formula for success.
Every business is different and, although quantitative measures of success are useful, they’re not the only indicators of a healthy brand. There are other, more subtle signs that your company is on track for great things!
Here are just a few.
1. You feel out of your depth – no one goes into business knowing everything, and that’s ok. There will be times when you feel like a total beginner, and that’s something that’s likely to keep happening throughout your entire career. Far from being a sign that you’re ‘not good enough’, it’s actually a reliable sign that you’re constantly learning and growing.
2. Your business is changing all the time – change is a good, and inevitable, part of business. Even if your company looks different to how you might’ve expected it to when you first began, it’s a result of the opportunities you’ve taken and the things that you’ve learned along the way.
Gradual, ongoing changes lead to constant improvement. Even if you don’t feel like you’re growing as fast as you might like, consider where you were one year ago. If it’s markedly different to where you are now, you’re on the right track!
3. You’re excited to get to work every day – nobody will care more about your business than you do, so if you’re not excited about your business then how can you expect your employees to be – let alone your customers!
If running your business is starting to feel like a chore, it’s time to take some time away to rekindle that fire.
4. Your network is growing – an expanding network is a great indicator of growth, for the simple reason that social proof and word-of-mouth marketing are incredibly powerful.
As you increase your contacts, you’ll expand your business footprint and increase the chances that you’ll bring on new clients at a very low cost. So – make the effort and get out there! You won’t regret it.
5. You’re engaging with customer complaints – customer complaints aren’t always something to be dreaded. When a customer complains, it means they’re engaged enough with your brand to reach out to you! It’s also a valuable opportunity for you to find out the areas where your product or service aren’t reaching expectations and make it better.
If you handle these interactions well enough, you can turn complainants into some of your most loyal clients.