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Yikes reacts only. While a brand’s social media is often the new face of the company, their own website can often make or break potential new customers. Nobody wants to load-up a dust-covered, desktop-only, clunkily designed website on their phone. Ew.
Here are my top five signs that your website is crap and in need of a makeover:
- Your website isn’t mobile friendly – it’s simple. You load-up your website on your phone-screen and you’re stuck awkwardly zooming-in, out, in, out, repeat ad infinitum. If a website is mobile-friendly, about 50 to 70% of its traffic will come from mobiles.
- Your website still uses Microsoft Clip Art – a friendly reminder that it’s not 2002 still. Your website might be in a dire need of a makeover if it doesn’t come packaged in a sleek design. Even the most basic Content Management Sites, such as Blogger or WordPress, can host your site as well as come with chic designs for you to use.
- Your website doesn’t have your contact information on it – once they’ve landed on your website, you have about five seconds to sell yourself or oops. Bye. They’ve gone. Add a ‘Call Us’, ‘Email’, or ‘Contact’ page on your website that’s clearly accessible on the landing page.
- You’re getting very little traffic from Google – pulling traffic from Google is a major gauge of how successful your SEO is. If Google’s mystical algorithms are struggling to pick-up your website, give it a solid SEO audit behind the scenes.
- Your blog is gathering virtual dust – nothing looks worse than clicking on your page, seeing the ‘blog’ tab, excitedly clicking on it to find a blog that hasn’t been updated since The Pussycat Dolls released music. It sends a message you’re not excited about your business, so while you don’t have to blog every waking minute, taking time out each week or month to drop a blog post goes a long way.