If you’re unfamiliar with the world of SEO, it can be super difficult to know where to start. The internet is crammed with numerous, lengthy, jargon-filled blog posts surrounding SEO and the best practices you should be using to boost your website’s search engine ranking. But don’t worry – we’ve outlined 5 basic, simple steps for improving your on-site SEO.
1. Focus on quality content – quality content is the key to all aspects of SEO. A website with brilliant content but no SEO is likely to outperform a website with poor content and SEO. Make sure that your content is original, useful, well- researched and that it hasn’t been published elsewhere.
2. Page titles – when search engines are scanning your web pages, they will check the page title, the description of the page, and its headings. You need to ensure that it’s clear what the page is about and that each page has a unique title – try to add the keyword to your page titles for maximum boost.
3. Images – while search engines tend to prefer text to images, good imagery is still important for your website. But don’t overdo it – although they’re important for presentation and user purposes, they can negatively impact the loading speed of your page. If you’re using images in your text, make sure that they’re original images, that you’ve optimised the size (the smaller in bytes the better), and that you’ve alt tags describing what the image is about alongside a descriptive file name.
4. URL – optimising your URL is incredibly important for SEO purposes. A good URL should be no more than 255 characters and use hyphens to separate the different parts. Make use of your website’s categories (or create categories) in order to create an organised structure to the URL that will help users and search engines find what they want faster.
5. Internal links – putting links to other pages on your website within your content helps set up your own little version of the internet, something which search engines love. The search engine spider will follow the links that they find on a page and check the content, meaning that they will explore parts of your website that may have otherwise been untouched. Not only will search engine spiders spend more time on your page, but internal links also increase the amount of time users will spend on your website overall.