WHICH SOCIAL MEDIA PLATFORMS SHOULD YOUR SMALL BUSINESS BE USING?

Anyone who runs a small business today knows how important social media is – but anyone with their wits about them knows it’s not a one-size-fits-all game. Just as not all businesses are chasing the same customers, not all social platforms are useful for the same reasons. So, are you go about formulating your social […]

HOW TO WRITE YOUR OWN SOCIAL MEDIA FOR YOUR SMALL BUSINESS

There’s plenty of ‘social media’ agencies and freelancers out there, ones who promise to transform your online presence, and somehow manage to throw around more buzzwords than you thought possible. Here at Sanity Marketing, we’re not about the ‘social cultivation’, the ‘micro-audience conversation’, or the ‘omni-channel approach’ (yes, those are all real things that social […]

4 WAYS TO SPOT FAKERY IN AN INSTAGRAM ACCOUNT

There’s an ever-growing contention that more followers on social media means more popularity – and we all want to be popular (don’t we?). In a world where the number of your Instagram followers seems to increasingly measure your deemed social worth – some people are rigging the game – and some are even getting away […]

5 EASY WINS FOR YOUR SMALL BUSINESS SOCIAL MEDIA ACCOUNTS

In today’s world, if you’re a business without active Social Media accounts do you even exist? Like stalkers and telemarketers, new customers like to know they can find your information online, while existing ones enjoy following what you’re up to and keeping up to date with new products, services and offers. A Social Media presence […]

5 WAYS TO STAY MOTIVATED WHILST WORKING FROM HOME

With lockdown 2020 teaching us that working remotely isn’t all that bad – it looks like more and more people will be working from remote locations from now on. Although to some, working from home is a dream situation it comes with its challenges, and one of the biggest is how to stay motivated when […]

5 MUST DO TASKS WHEN SETTING UP A NEW BUSINESS IN THE NEW YEAR

New Year, new you, new business. Is there a better time to just go for it and become your own boss than at the start of the New Year? From business insurance to registering with the ICO; and from software to bookkeeping – there’s plenty to think about (and to muddle through). Yet marketing doesn’t […]

5 CHALLENGES OF RUNNING A SMALL BUSINESS

Starting a business is no mean feat but keeping one alive is even harder! Inevitably all businesses are confronted with challenges at some stage in their lifespan and most issues that surface you can’t hide from.  Here are 5 of the most common challenges of running a small business and what you can do to […]

5 THINGS BUSINESSES CAN DO NOW TO LAUNCH INTO JANUARY POST-COVID-19 SLUMP

5 THINGS BUSINESSES CAN DO NOW TO LAUNCH INTO JANUARY POST-COVID-19 SLUMP

As the end of 2020 draws to a close, small businesses stand ready to launch into 2021 with enthusiasm – keen to earn back cash they lost from poor trading for the last 10 months. Here are 5 things you can do now to launch into January, post-coronavirus slump: Spend your marketing pounds – with […]

5 SIGNS YOUR “SEO EXPERT” IS A FOOL (OR A CON-ARTIST)

So, you signed them up 8 months ago and it feel like nothing has changed. The spangles of promises have gone to nowhere land. With the term ‘SEO’ banded around all over the place and with very little short-term tangibility, it’s no surprise that some nasty folks have tried to take the career of SEO […]