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Case Study- Comment Pieces – Carole Ann Rice – Expert

Case Study- Comment Pieces – Carole Ann Rice – Expert

We worked with the fabulous, UK-renowned Life Coach, Carole Ann Rice to secure her bucket-loads of press – and boy did we!

What did we do?

We introduced her to our journalist buddies and sent out 4 press releases a month of juicy content – all topic and en vogue.

Here is just a small sample of the press secured over a 12 month period.  

FEMALE FIRST – WEEKLY BLOG

1M Monthly Unique Users

THE SUN / FABULOUS 

5.5M Daily Unique Users + 3.4M Daily Readers

METRO

2.6M Daily Unique Users

COSMOPOLITAN

2.6M Monthly Unique Users

MAIL ONLINE

225M Monthly Unique Users

YAHOO! STYLE

GLAMOUR

3.2M Unique Users + 44M Page Views Per Month

EVENING STANDARD

THE TELEGRAPH

25M Digital Monthly Unique Users

DAILY MIRROR

9M Daily Unique Browsers

OK! MAGAZINE

5.9M Monthly Unique Users

DAILY STAR

5.3M Monthly Unique Users

POPBUZZ

3M Monthly Unique Users

THE GUARDIAN 

1.3M Daily Unique Users

THE DAILY RECORD

STAR MAGAZINE

257K Readership

NOW! MAGAZINE

78.6K Weekly Readership

AMOR MAGAZINE

60K MONTHLY UNIQUE VISITORS

NATURAL HEALTH MAGAZINE

HEALTH & WELLBEING

WOMEN’S WEEKLY

160K Monthly Readers

FUBAR RADIO

60K Monthly Unique Users

COUNTRY & TOWNHOUSE – COMPETITION 

60K Monthly Unique Users

SOUL & SPIRIT – COMPETITION

25K Monthly Unique Users

FAB UK

KATE ON THIN ICE (BLOG)

12.4K Social Media Followers

LIFESTYLE LINKED

THE LADY

427.7K Monthly Unique Users

YOUR COFFEE BREAK

31.5K SM Followers

FEMALE FIRST

SHEER LUXE

AFFINITY MAGAZINE (ONLINE)

LONDON FREE PRESS

ABOUT MY GENERATION

RUTH’S RACY ADVENTURES

TORONTO SUN

THE TONIC 

MI BUSINESS MAG

EXPRESS

WOMAN & HOME

WE ARE THE CITY

FAB AFTER FIFTY

WORLD OF CRUISING 

STAFFORDSHIRE LIVING

YOGA MAG

Where’s the sanity?

All this press meant even more brand awareness for Carole Ann and her talents. She has now created a new offering (besides her usual one to one coaching) – the CC Club, for fans looking for regular motivation and support on a subscription basis. 

Organic search traffic increased by 990% (18,000 more new users vs the period before).

Almost another 10,000 more website users went on to the Services page and another 6,000 more went onto the About Carole Ann page. Other key pages saw a similar boast.

Most importantly – 3,200 more users went onto the book a call page – the final call to action before users book in a call and become clients.

What would be the cost be?

£40 per press release written and sent out (4 a month) = £160 a month

£100 per comment piece approved by the client and then published

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