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Case Study – Comment Pieces – Tom Hind (AKA the Blowfish) – Expert

Case Study – Comment Pieces – Tom Hind (AKA the Blowfish) – Expert

What did we do?

We worked with Tom Hind AKA the Blowfish – a shark expert and conservationist. We helped him with an explosion of brand awareness through comment pieces to drive SEO and website traffic to his website.

First we drafted and sent out a General Press Release and then we introduced him to our journalist buddies.

DAILY STAR

THE DAILY STAR

THE EXPRESS

THE METRO

THE METRO

Where’s the Sanity?

All this press meant even more brand awareness for Tom and loads of people interested in his expertise.

What would be the cost be?

£50 for a General Press Release to be written and sent out.

£100 per Pay Per Results PR comment piece approved by the client and then published (in this case, 5 x £100). 

Total £550 for an explosion of press in top tier news publications.

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