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Case Study- News story – Hanson Fitness (Fitness)

hanson fitness

Case Study- News story – Hanson Fitness (Fitness)

We worked with the master, Harry Hanson of Hanson Fitness who was looking to break the internet (and boy did we!)

What did we do?

We developed a new class – Naked Fitness, created photo and video assets and wrote up and sent a press release.

FOX NEWS (20 STATIONS)

2.2M Viewers (Prime Time)

FOX NEWS

26M Monthly Unique Users (Desktop)

NY DAILY NEWS

45M Monthly Unique Users

NY POST

59.4M Monthly Unique Users

BUSINESS INSIDER

83M Total Readership

BUSTLE

50M Monthly Unique Users

USA TODAY

40.6M Monthly Unique Users

THE INDEPENDENT

95M Monthly Unique Users

MENS FITNESS

10.3M Monthly Unique Users

THE MIRROR

4.5M Monthly Unique Users

NEWS WEEK

4M Monthly Unique Users

THE METRO

2.3M Monthly Unique Users

THE SUN

3.6M Monthly Unique Users

KHON-HON (FOX)

2.2M Viewers (Prime Time)

WFXB (FOX)

2.2M Viewers (Prime Time)

ESPN

1.9M Viewers (Average)

LADBIBLE

3.1M Monthly Unique Users

BET.COM

9.4M Social Media Followers

NEW NOW NEXT

342K Social Media Followers

MY BODY + SOUL

1.58M Monthly Unique Users

ASK MEN

1.4M Social Media Followers

SHEMAZING

663K Social Media Followers

PRETTY 52

5.4M Social Media Followers

MAXIM.COM

1.6K + Shares

YAHOO

Multiple Monthly Unique Users

MADAMENOIRE

956K Social Media Followers

HORNET

143K Social Media Followers

WUSA-DC

6.2M Viewers

NEWS 12, CT

1.5M Viewers

NEWS 12, NJ

1.5M Viewers

KJTC (FOX)

2.2M Viewers (Prime Time)

ABC 5

Multiple Viewers

CIRCA NEWS

44.3M Total Viewers

MEN’S HEALTH

562K Monthly Unique Users

METRO

518K Monthly Readers

ASK MEN

1.1M Monthly Unique Users

HELLO GIGGLES

13.5MM Monthly Unique Users

CANOE

7.7K Monthly Unique Users

ELITE DAILY

2.1M Monthly Unique Users

The list goes on (but we didn’t want to break our website!) you get the idea…!

Where’s the sanity?

As a result of all this press attention – enquiries flooded in; and for weeks afterwards Hanson Fitness was in position 1 for NYC gym on Google.

What would be the cost be?

£270 (News story written and sent out with a video and photoshoot; one review published).

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