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Case Study- News story – Yogland

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Case Study- News story – Yogland

We worked with the delicious Yogland brand who were looking to make a splash.
We knew a news story would do the trick – so we created a CBD-infused froyo to whet the press’ appetites – and boy did it!

What did we do?

We developed a new product, created photo and video assets and wrote up and sent a press release.

One review was published and the other pieces were news articles.

BUSINESS INSIDER – 350M World Wide Monthly Unique Users

EVENING STANDARD

7.1M Monthly Unique Users

CULTURE TRIP

13M Monthly Page Views

MI BUSINESS MAGAZINE

LIVE KINDLY

How did it help website traffic?

New users was up by 2,500 (in 30 days)

How did it help page views?

Page views soared – especially key pages. Page views for the franchise page doubled.

Where’s the sanity?

A result of all this press attention – franchise enquiries poured in and 4 franchises were sold.

What would be the cost be?

£370 (News story written and sent out with a video and photoshoot; one review published)

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