What did we do?
Newsletters – we worked with a hotel client to build up a database of 28,000 email addresses, and regularly send out e-zines to generate sales.
Where’s the sanity?
From one email we generated £104,000 in sales (we sent out 7 a month with varying amounts of sales generated).
What would be the cost be?
Newsletters – £25 to write and send out a MailChimp Newsletter (based on a template). We can also create a template for £50 and create a MailChimp account for £20).