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Case Study – Press Releases – Right Path Fitness – Fitness

Case Study – Press Releases – Right Path Fitness – Fitness

What did we do?

We worked with Right Path Fitness a group of personal training specialists in London. We helped them with an explosion of brand awareness by sending out regular press releases (5 signs, 5 tips etc), which were then published – helping to up their SEO and drive new user traffic to their website.

MAIL ONLINE / FEMAIL (250M Monthly Unique Users)

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DAILY EXPRESS (9.2M Monthly Unique Users)

NETDOCTOR (10.1M Monthly Unique Users)

SHEER LUXE (400K Monthly Unique Users)

WOMEN’S HEALTH (500K Monthly Unique Users)

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BT.COM (7.9M Monthly Unique Users)

THE MALESTROM (51K Monthly Unique Users)

MY FITNESS PAL (75M Monthly Unique Users)

BODY & SOUL (1.58M Monthly Unique Users)

BEYOND THE BATHROOM SCALE (3.5K Followers)

PRESS & JOURNAL (110K Total Readership)

BREAKING NEWS.IE ((435K Monthly Unique Users)

BEST FIT (90K Monthly Circulation)

LESS-STRESS LONDON

LITTLE LONDON MAGAZINE

ON TRACK MAGAZINE

HEALTH & WELLBEING

GAY FITNESS UK

YOUR FITNESS

LANCASHIRE TELEGRAPH

ALEXIE (BLOG)

THE FUSS

CELEBRITY ANGELS

HIPPOCRATIC POST

HEALTHY FOR MEN

Where’s the Sanity?

All this press meant even more brand awareness for Right Path Fitness and their specialist personal training services. This would have an increasing effect on website traffic in the form of Referral Traffic (from online press), Organic Search (through brand awareness – people hearing about Right Path Fitness, searching for them and finding their website; and On-Site SEO – search engines liking the Right Path Fitness website more due to all those online press links) and Direct Traffic (brand awareness – people hearing about them and typing in their website address).

What would be the cost be?

When press releases are published (as is) there isn’t any additional charge – so it’s just £40 per press release.

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