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CASE STUDY – NEWS STORY – TASTING SICILY

CASE STUDY – NEWS STORY – TASTING SICILY

What did we do?

We told the story of chef Filippo Falcone who has been cooking in the same spot for over 60 years and is still going strong at 81 years old.

We wrote up his story as a News Story Press Release [link] and sent out to our journalist buddies.

BBC BROADCASTING

BLOOMBERG

BBC LONDON

BBC RADIO – GABY ROSLIN’S SHOW

Where’s the Sanity?

All this press meant even more brand awareness for Tasting Sicily and their authentic Sicilian cuisine.

There was a 131% increase in new users coming to their website from Organic Search (search engines) and reservations increased by 35%.

What would be the cost be?

£70 for a News Story Press Release to be written and sent out

£100 per interview or comment piece approved by the client and then published (in this case, 4 x £100).

Total £500 for masses of press and a 35% increase in reservations.

What does Tasting Sicily have to say?

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