Case Study- Traffic ads & Lead ads – Beauty


Case Study- Traffic ads & Lead ads – Beauty

What did we do?

Traffic ads – we wrote and promoted blog posts on Facebook and Instagram (see below).

Most importantly we use lead ads to remarket to these users. This gives us a steady stream of leads to pass on to the client each day.

How did it help website traffic?

From 25th September 2018 (to today 14/11/19) we have increased an already impressive number of new users by 121%.  

How did it help page views?

From 25th September 2018 (to today 14/11/19) page views are up by 117% with key pages like price-list (up 55%) and offers (up 42%) dramatically up.   

Where’s the sanity?

Disregarding increased sales in the salons and just looking at the leads directly generated:

2,069 leads from lead ads (circa 200 a month).

There is a 9% to 24% conversion rate (booking in with a few weeks) with the average booking value of £135 (ex-VAT).

This doesn’t take into account people re-booking.

What would be the cost be?

Traffic ads £150 per month (+ £17 per blog post wanted / needed (usually 2-4 a month)).

Lead ads £200 per month (+ social media graphic if wanted / needed)

Advertising budget per month – £160 for lead ads, £200 to £840 a month for traffic ads (this account started with £200 a month budget and grew from there)


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