What did we do?
Traffic ads – we wrote and promoted blog posts on Facebook and Instagram (see below).
Most importantly we use lead ads to remarket to these users. This gives us a steady stream of leads to pass on to the client each day.
How did it help website traffic?
From 2nd May 2018 (to today 2/11/19) we have increased an already impressive number of new users by 109%.
How did it help page views?
From 2nd May 2018 (to today 2/11/19) page views are up by 39% with key pages like offers (up 91%), fee guide (up 25%), patient journey (up 101%) and treatment pages (up 11% to 24%) dramatically up.
The quality of traffic also went up – as demonstrated not only by the page view increases but with the average time spent on each page going up by 10%.
Where’s the sanity?
Disregarding increased sales in the clinic and just looking at the leads directly generated:
76 leads from lead ads (in two weeks).
There is a 15% conversion rate (booking in within a few weeks) with the average booking value of £5,625 (ex-VAT) [a total of approximately £85,000 (ex-VAT)]
This doesn’t take into account people re-booking / having other treatments.
What would be the cost be?
Traffic ads £150 per month (+ £17 per blog post wanted / needed (usually 2-4 a month)).
Lead ads £200 per month (+ social media graphic if wanted / needed)
Advertising budget per month – £160 for lead ads, £200 to £400 a month for traffic ads (this account started with £200 a month budget and grew from there).