The world of PR is a confusing one, especially if you’re new to it. Finding what works for your business doesn’t happen over-night, as you probably already know! Without much experience, PR can seem like feeling your way in the dark. As professionals, we’ve identified the most common mistakes companies make in their PR strategy … Read more 5 PR MISTAKES YOU’RE MAKING (WITHOUT EVEN KNOWING IT)
In the age of online press, journalism has turned into ‘turnalism’ – the idea of a Digital Journalist sitting at a desk and ‘turning out’ several of articles with clickable headlines and on-trend content as quickly as they can. As such, the headline will essentially make or break the entire press release. To give you some guidance, Sanity Marketing’s supremo Jordan … Read more SPOT THE DIFFERENCE – TWO ALMOST IDENTICAL PRESS RELEASES – ONE GOT FOUR HUGE ARTICLES – ONE WAS LEFT OUT IN THE COLD. WHY?
It’s not just the size of the skyline that’s different in NYC – PR is a totally different animal in the Big Apple and has to be tamed in a completely unique way. Here are our five top differences between PR in New York City and London. To read more on these tips, click here to … Read more 5 differences in PR between London and NYC
“Another day, another clunky press release,” the tired, enervated journalist mutters to himself. As he walks to the NESCAFÉ® Dolce Gusto® machine to make his fourth coffee (it’s only 9:35am) he can’t help but wonder if PRs nowadays even get what the press want anymore. When it comes to PR, it’s safe to say Sanity … Read more 5 THINGS THE PRESS DON’T CARE ABOUT (SO, STOP BOTHERING THEM, OR ME, YOUR PR, WITH THEM!)
Nike, Roxanne Pallett (Celebrity Big Brother) and Serena Williams are three good recent example of when things can go wrong – and it’s then that your PR machine needs to step into action. I’m a great believer that controversy can in fact be good for a brand – think of all those delicious column inches … Read more 5 WAYS TO WEATHER A PR STORM
“There is only one thing in life worse than being talked about, and that is not being talked about.” – Oscar Wilde. It’s simple; as long as people are talking about you, it’s always a good thing. There is no such thing as bad publicity… or is there? Rightly or wrongly, it’s my belief that … Read more IS THERE SUCH A THING AS ‘BAD PUBLICITY’?