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5 PR MISTAKES YOU’RE MAKING (WITHOUT EVEN KNOWING IT)

The world of PR is a confusing one, especially if you’re new to it. Finding what works for your business doesn’t happen over-night, as you probably already know! Without much experience, PR can seem like feeling your way in the dark. As professionals, we’ve identified the most common mistakes companies make in their PR strategy … Read more 5 PR MISTAKES YOU’RE MAKING (WITHOUT EVEN KNOWING IT)

SPOT THE DIFFERENCE – TWO ALMOST IDENTICAL PRESS RELEASES – ONE GOT FOUR HUGE ARTICLES – ONE WAS LEFT OUT IN THE COLD. WHY?

In the age of online press, journalism has turned into ‘turnalism’ – the idea of a Digital Journalist sitting at a desk and ‘turning out’ several of articles with clickable headlines and on-trend content as quickly as they can. As such, the headline will essentially make or break the entire press release. To give you some guidance, Sanity Marketing’s supremo Jordan … Read more SPOT THE DIFFERENCE – TWO ALMOST IDENTICAL PRESS RELEASES – ONE GOT FOUR HUGE ARTICLES – ONE WAS LEFT OUT IN THE COLD. WHY?

5 THINGS THE PRESS DON’T CARE ABOUT (SO, STOP BOTHERING THEM, OR ME, YOUR PR, WITH THEM!)

“Another day, another clunky press release,” the tired, enervated journalist mutters to himself. As he walks to the NESCAFÉ® Dolce Gusto® machine to make his fourth coffee (it’s only 9:35am) he can’t help but wonder if PRs nowadays even get what the press want anymore. When it comes to PR, it’s safe to say Sanity … Read more 5 THINGS THE PRESS DON’T CARE ABOUT (SO, STOP BOTHERING THEM, OR ME, YOUR PR, WITH THEM!)

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