MEET THE CREATORS OF THE ‘MODERN DAY BRUNCH‘ BRINGING HIP HOP BACK TO LONDON
Not long ago, it seemed like London was turning its back on Hip Hop, after many high-end clubs stopped playing the genre altogether. But then along came two entrepreneurs, both a force to be reckoned with: Carmella Stanbury & Ollie Twist.
Both carrying a song writing and producing background, the duo have worked with some of the world’s top hitmakers – the likes of SoulShock (2Pac, Chris Brown), Stargate (Beyoncé, Rihanna), and Darkchild (Brandy, Lady Gaga). With a profusion of experience in the field, the two were upset to realize that there weren’t enough London venues willing to put hip hop front and centre, and they knew that something had to be done about it.
That’s when Carmella and Ollie decided to start Hip Hop Brunch – a monthly event that started the London revival of Hip Hop, encompassing everything that they stand for – great food & drink, highlighting the culture, and promoting a positive recognition for the genre altogether. The brunch was a hit; the success allowed the duo to create Hip Hop LDN – a lifestyle company featuring Hip Hop Brunch, Hip Hop Zoo club night, Hip Hop Sauce (a tequila infused hot sauce), Eat This (Media Publishing Outlet), ICONS (a project aimed at making art more affordable for generation X), HHL clothing, and five other themed brunches – Garage, Disco, Bashment, Bando, and 90’s.
Not only did the brand serve as a catalyst in bringing hip hop back into the London nightlife scene, it also granted them several substantial awards – the London Club & Bar Awards (3 times), the London Lifestyle Awards, and even Best Event 2018 from Design My Night.
For Carmella, it’s a long overdue change, but it’s paying off. “We are always growing to fill the demand”, she says. “I say the more Hip Hop around the better. It feels a lot more like the ‘90s when Hip Hop culture was in the forefront, being talked about and being accepted. We couldn’t be happier about this and we’re pleased to have been a part of that change.”
Ollie on the other hand, is focusing on leaving a permanent legacy to be remembered by. The business baron’s mission is to push the culture into areas unknown, all whilst encouraging and championing HHL’s talented team of young guns and future leaders to express themselves freely.
It’s a huge step forward – but the duo won’t be stopping any time soon. With a talented, female-led team, and a pipeline packed with unique ideas, Hip Hop LDN is well on its way to becoming an internationally recognized brand, influencing people across the UK, Europe, and even the United States with their flair for talent, bravery, and success.