Pay Per Results PR
Easy peasy. For Comment Pieces – we’ll present you as available to offer expert comment on your particular field. This also includes you doing interviews. We’ll then present these opportunities to you to say ‘yay’ or ‘nay’ to.
Press Releases are a different in that we will send out press releases for you (typically news stories or case studies) and we’ll charge you if/when they get published. It’s typical that journalists will ask for further comment, an interview with you or a comment for another article – we’ll ask you if you’re keen to do it and if you are, we’ll class that as a ‘Comment Piece’ (see above).
Yes and no. Firstly, remember, you only pay for articles that help your pre-set goals (be it brand awareness or credibility). Outside of this, we cannot fully control who publishes a Press Release or someone reuses a comment you’ve supplied to be published or a review.
However, for press releases, journalists tend to not publish without first checking in with us (usually for more information) and we do tailor (to a certain degree) the publications who would receive the press release.
It depends on what your goals are, we like to think that PR has three benefits:
⦁ Credibility/social proof – always good for small businesses and new businesses to have some press logos on your websites/social media pages. It will give people looking to use your business some reassurance. Both print and online press help here.
⦁ SEO – (Search Engine Optimisation) – online publications tend to offer backlinks, which is powerful in improving the ‘searchability’ of your website (meaning more people finding your website). The bigger the publication the bigger the domain ranking, the stronger the SEO benefit. Naturally, this is only possible for online articles.
⦁ Brand awareness – historically the most powerful part of PR historically – and it still has it place. Arguably an online article (which lives on the internet for years) vs a printed article will offer more brand awareness benefit.
We’d always favour online vs print press.
For credibility, SEO and brand awareness we’d always suggest national press.
Typically, it has better credibility (it’s better to appear in The Telegraph than the local newspaper); if it’s an online article, a national publication’s domain will have a better domain ranking than a local one and so you’ll benefit from stronger SEO; and lastly, brand awareness – we’d argue that even if a tiny percentage of a national publications readers are local to you – that can be a higher number than the readership of a local publication.
We like local press, but national press is always the way to go in reaching your marketing goals.
The short answer is … how long is a piece of string?! Sometimes it’s a matter of hours, whilst other times it’s months – it depends on a few things:
- The appetite for the content you’re offering the press
- How quickly you approve press releases and pitches
- How open minded you are
Even though we remove the risk of wasteful PR retainers – we aren’t magic!
Yes! You are in charge. You sign off Press Releases (so you can manage how many you send out according to your budget AND you only get charged for articles that help your pre-set goals) and for Press Opportunities and Reviews – we’ll present you with each opportunity and you can accept or decline as you please. Remember, every press release, review or comment is also capped at £600, for your piece of mind.
Finally, we’re always happy to offer credit terms too – just ask!
Unfortunately, no we don’t – here’s our little criteria:
⦁ You’d be a joy to work with
⦁ You don’t work with another PR agency
⦁ You understand and respect how we work
⦁ You have a £150+ a month budget for PR
⦁ You have content that journalists would love
⦁ You want to work with us long-term
There is no catch. We have built our model from the ground up with the intention of offering Pay Per Results PR – no risk and low fees. We keep our business lean and results-focused. We don’t waste time (time is money) on waffle or on doing things for you (that we know won’t work) to keep you temporarily happy in order to keep you paying our retainer (we don’t have one!). We are very selective about who we work with (making sure we have a great bank of content and experts to offer the press) and we have great relationships with journalists – meaning we repeatedly secure articles. This is what we charge for.
In a nutshell, we are a lean mean machine, we have built this business model with the intention of Pay Per Results PR and low fees to help small businesses/start-ups. We are very process driven, we only take on clients we know we can get press for, we remove big chunks of waffle and chatter, and we don’t try forcing things through that journalists aren’t keen on. To do otherwise would cost us a bomb and we’d have to do what other agencies do and send you the bill.
We offer it because we have an ever-increasing bank of content from our clients covering tens of different sectors – we have hairdressers, doctors, lawyers and even shark experts! That’s a lot of content – from expert comment, review opportunities and stories. Our model also allows us to work ‘backwards’ – we always work off of what the press is looking for and what is topical and relevant. Because of this, we secure a lot of press for our clients and that’s what we charge for.
Account management. When you’re paying £2k, £3k, £5k a month – you’re going to get fancy reports, lunches and cosy chats – it’s great! They’ll be a lot of placating you and agreeing with you.
Although we are very lovely, we aren’t the same. We’re here to get you press. We don’t need to blow smoke up your ‘whats-it’ and lead you down the garden path – we’re going to be honest, clear and in your corner – we want you to get results (and meaningful ones).
We update you in real-time via an online platform with app (Monday.com) and you can book in a call whenever you like for a general catch up. We’ve found that’s everything we to get you those meaningful column inches (without all the time-consuming waffle).
Absolutely not! Firstly, we work with you to set down your goals (SEO / backlinks? Credibility? Brand awareness?) and we’ll work with you to achieve them – presenting you with opportunities that work for you. Most importantly, we only charge for articles that tick these boxes for you!
Rarely, unless the story is all about you and super juicy then it’s unusual a journalist will give you final sign off (that’s why people buy ads).
We push for things – but our wishes aren’t always granted – ultimately, Editors hold that power.
Rather than getting bogged down by the details, it’s best to bring it back to what your marketing goals are and to push ahead with articles that will help you achieve them.
I’m afraid we can’t guarantee anything (except death and taxes). Alot of our clients want backlinks (to improve their SEO) – and we get tons and tons of them.
For Press Opportunities and Reviews we can ask journalists and/or tell them that what’s you want in exchange for your content – but even then it’s not always possible (as Editors have the final say).
For published press releases – naturally we can’t guarantee what a journalist will do with them (although we will follow up once a piece is published and ask for a backlink and usually get it).
As with all PR /marketing efforts, being closed-minded can really limit the results and it’s best to look at everything holistically.
Yes! We work with small businesses with small budgets so we don’t want anyone writing a ‘blank cheque’. Every information sheet, review or press opportunity is capped at £600 maximum (which is very rarely reached – it just gives you a safety net).
On top of this, we’re always happy to offer credit terms too – just ask!
Using Monday.com / Getting Updated / Account Management
Our team will update you regularly through your Monday.com board (we’ve got this!), however, if you have any burning questions or are wondering about an update, just use the ‘@’ sign and tag ‘All guests on this board’ to ask your question on one of the speech bubbles. A member of the team will get back to you ASAP!
As each member of the team has a different role, there are several points of contact for all of your PR and general client needs (check out our team here). This means you may need to get into contact with one of us specifically. Just use the ‘@’ sign and type the name of the member of our team you wish to talk to on a speech bubble on your board! It’s really that simple.
Our team are very busy bees and we cannot answer the phone at any given time – however, if you need to your Partnership Manager via phone call, feel free to arrange this via the Monday.com board using the link provided in the ‘Chatting to us’ section.
Once you have accepted your invitation to join your Monday.com board, you will receive a little bit of homework to give us access to some imagery and logos that you are happy for us to use. In the section ‘Onboarding (client) and Images (inc. logo(s))’, share with us a Google drive link of your images and make sure to call it your Business name.
On the right-hand-side of your Monday.com board you will see a ‘Status’ column. This is where we update your board, so yourself and the team know where you are at with your different projects and services. The team are very good at updating the board, so you don’t have to worry about changing or updating the board in any way, shape or form. Just sit back and relax!
Monday.com is our main source of data exchange and allows you to get live updates in real time from yours truly. It’s a place where all members of our team and your team can be involved, see what’s going on and can access everything, anywhere, at any time. Everything you could possibly need in one place – what’s not to like?
Monday.com is the perfect place to store key information like this. Just let your Partnership Manager know what this key information is, and we’ll put in on your Monday.com board for all to see! This key information will usually appear at the top of your board.
If a member of the team gives you an update or asks you a question via your Monday.com board, you will receive an email/a notification on your app. Just click on the notification and this will take you to the correct spot on your board!