FAQs

Pay Per Results PR

No. We cannot fully control who publishes a Press Release. For instance, some publications may reuse a comment you’ve supplied for a news story. Equally, other publications may copy your comments and feed it into an article they’re writing.

It depends on what your goals are, we like to think that PR has three benefits:

⦁ Credibility/social proof – always good for small businesses and new businesses to have some press logos on your websites/social media pages. It will give people looking to use your business some reassurance. Both print and online press help here.
⦁ SEO – (Search Engine Optimisation) – online publications tend to offer backlinks, which is powerful in improving the ‘searchability’ of your website (meaning more people finding your website). The bigger the publication the bigger the domain ranking, the stronger the SEO benefit. Naturally, this is only possible for online articles.
⦁ Brand awareness – historically the most powerful part of PR historically – and it still has it place. Arguably an online article (which lives on the internet for years) vs a printed article will offer more brand awareness benefit.

We’d always favour online vs print press.

There is a strong benefit to both. Local press is often the gateway to securing national coverage. News agencies keep tabs on local stories and how well they’re performing and if a story is trending, they may decide to feature it as an article too. Plus, it’s always nice to be recognised locally – a surprising amount of people read the local paper, you know!

Meanwhile, national press offers improved credibility. For credibility, SEO and brand awareness we’d always suggest national press. If it’s an online article, a national publication’s domain will have a better domain ranking than a local one and so you’ll benefit from stronger SEO. There’s also more brand awareness – we’d argue that even if a tiny percentage of a national publication’s readers are local to you – that can be a higher number than the readership of a local publication.

The short answer is… how long is a piece of string?! Sometimes it’s a matter of hours, whilst other times it can take a bit longer. It depends on a few things:

  • The appetite for the content you’re offering the press.
  • How open minded you are

 

Even though we remove the risk from PR – we aren’t magic!

Yes. No matter how many articles you secure, the price of our PR Partnership is still £49.99 a month (incl. VAT). No surprise charges, no additional commitments. 

And if you decide to opt for one of our PR add-ons, we’ll tell you the total cost upfront.

Unfortunately, no. Here’s our criteria:
⦁ You’d be a joy to work with
⦁ You don’t work with another PR agency
⦁ You understand and respect how we work
⦁ You have content that journalists would love
⦁ You want to work with us long-term

In a nutshell, we are a lean mean machine, we have built this business model with the intention of Pay Per Results PR and low fees to help small business/start-ups. We are very process driven, we only take on clients we know we can get press for, we remove big chunks of waffle and chatter, and we don’t try forcing things through that journalists aren’t keen on. To do otherwise would cost us a bomb and we’d have to what other agencies do and send you the bill.

Account management. When you’re paying thousands a month – you’re going to get fancy reports, lunches and cosy chats.

Although we are very lovely, we aren’t the same. We’re here to get you press. We don’t need to blow smoke up your ‘whats-it’ and lead you down the garden path – we’re going to be honest, clear and in your corner – we want you to get results.

We update you in real-time via Monday.com and you can book in a call whenever you like for a general catch up. We’ve found that’s everything we need to get you those meaningful column inches (without all the time-consuming waffle).

Absolutely not! There’s certainly a lot of quantity – those in our PR Partnership get tens of opportunities each day to be featured in the press. 

But these opportunities aren’t low quality. We work with a whole host of high-end PR activities – from PR Events with celebrities and influencers to News Press Releases written and approved by our in-house journalists.

I’m afraid we can’t guarantee anything (except death and taxes). Alot of our clients want backlinks (to improve their SEO) – and we get tons and tons of them.

We always ask for a link to your website and for you to be credited, but even then it’s not always possible (as journalists and their editors have the final say).

As with all PR /marketing efforts, being closed-minded can really limit the results and it’s best to look at everything holistically.

Both are great models. We’ve broken down the differences on this page: ‘Which PR model works for me’

Unfortunately, press can never be guaranteed! Sometimes the journalist will go different way with a piece or use other experts’ comments. However, as we will be sending tons of opportunities to your inbox, a new chance to get in the press is never too far away.

Using Monday.com / Getting Updated / Account Management

Our team will update you regularly through your Monday.com board (we’ve got this!), however, if you have any burning questions or are wondering about an update, just use the ‘@’ sign and tag ‘All guests on this board’ to ask your question on one of the speech bubbles. A member of the team will get back to you ASAP!

As each member of the team has a different role, there are several points of contact for all of your PR and general client needs (check out our team here). This means you may need to get into contact with one of us specifically. Just use the ‘@’ sign and type the name of the member of our team you wish to talk to on a speech bubble on your board! It’s really that simple.

Our team are very busy bees and we cannot answer the phone at any given time – however, if you need to your Partnership Manager via phone call, feel free to arrange this via the Monday.com board using the link provided in the ‘Chatting to us’ section.

Once you have accepted your invitation to join your Monday.com board, you will receive a little bit of homework to give us access to some imagery and logos that you are happy for us to use. In the section ‘Onboarding (client) and Images (inc. logo(s))’, share with us a Google drive link of your images and make sure to call it your Business name.

On the right-hand-side of your Monday.com board you will see a ‘Status’ column. This is where we update your board, so yourself and the team know where you are at with your different projects and services. The team are very good at updating the board, so you don’t have to worry about changing or updating the board in any way, shape or form. Just sit back and relax!

Monday.com is our main source of data exchange and allows you to get live updates in real time from yours truly. It’s a place where all members of our team and your team can be involved, see what’s going on and can access everything, anywhere, at any time. Everything you could possibly need in one place – what’s not to like?

Monday.com is the perfect place to store key information like this. Just let your Partnership Manager know what this key information is, and we’ll put in on your Monday.com board for all to see! This key information will usually appear at the top of your board.

If a member of the team gives you an update or asks you a question via your Monday.com board, you will receive an email/a notification on your app. Just click on the notification and this will take you to the correct spot on your board!

 

No-Brainer Retainer

You sure can. If the offering isn’t quite right for you, simply log in to your Chargebee account and cancel your subscription. You won’t be billed the following month but will still receive opportunities until the cancellation date.

Absolutely none! For the flat fee of 99p/month we will send you bags of opportunities to be featured in the press. No extra costs, no hidden fees, just 99p/month and not a penny more.

Check out our website page ‘Which PR model works for me’ to find out more about the differences between our offerings.

Unfortunately, no press is ever guaranteed. Sometimes the journalist will go a different way with a piece or use other experts’ comments. However, as we will be sending tons of opportunities to your inbox, we are sure you’ll get a fair bit of press spotlight! 

If something we send you isn’t quite right, ignore it and bear with us for the next opportunity to land in your inbox. We have plenty more to come! You can always change the topics you have selected originally if they aren’t quite right for you.

The short answer is … how long is a piece of string?! Sometimes it’s a matter of hours, whilst other times it’s months – it depends on a few things:

  • The appetite for the content you’re offering the press
  • How quickly you get back to us via email with your comments
  • How open minded you are about the press opportunities we send you.

You will start receiving opportunities as soon as you sign up! On average our No-Brainer Retainer users receive 3-8 opportunities per day.

FAQs for Social Media Writing & Posting:

While it may seem that social media is all about how many followers you have, it’s actually about showing off your brand to your potential customers. We’ll be honest with you and say that our writing and posting won’t move mountains for your business and get you thousands of sales, but it will have a small impact and it’ll definitely look and sound great whilst increasing the chances of customer engagement.

It’s important that your online ‘shop window’ looks great and best communicates your brand.

While it may seem that social media is all about how many followers you have, it’s actually about showing off your brand to your potential customers. We’ll be honest with you and say that our writing and posting won’t move mountains for your business and get you thousands of sales, but it will have a small impact and it’ll definitely look and sound great whilst increasing the chances of customer engagement.

It’s important that your online ‘shop window’ looks great and best communicates your brand.

Absolutely. We’ll help you out when choosing which platforms are the best for your business!

No, we’ve got you. Our services include the posting part as well as the writing! Don’t have a dog and bark yourself…

We post five times a week (Monday-Friday).

There are currently 3.81 billion people actively using social media in the world… that’s quite a lot of potential customers for your business! Signing up for a social media account is free so you may as well!

Have a butchers at our process, there’s plenty of opportunity for you to edit and sign off your posts before we schedule them. Nothing will be posted without your approval!