All hotels need fabulous marketing – and the hospitality industry is definitely one in which we excel in, as there is so much we can do! Here’s a little look into how we achieve wonderful results for our hotel clients – bringing in sales directly and waving goodbye to third party search engines!
- Reviews – We secure our clients reviews in top publications. Not only is there some vanity in this – by giving your hotel great kudos, a lovely opportunity to put a recognisable logo on your website and something to show your mum – it generates to sales by 1) helping new customers find you and 2) giving you credibility from respected publications and trusted journalists and bloggers, providing the new customer with the confidence to book with you. The example to the left is a feature we achieved for The Megaro in Marie Claire.
- Host Press Events – A journalist and celebrity filled party is a quick-fire way of getting your hotel on the map. We organise and host the events from start to finish, delving into our little black book to ensure we have the very best VIP guest list, which results in your party hitting the headlines and a plethora of published articles chatting about your brand. Here’s some super press we achieved for The Megaro for the launch of their new bar, Minimix:
- Secure Celebrity Endorsements – Celebrity endorsements are powerful – but pricey without the right contacts and relationships. We work on celeb / brand partnerships – low cost and (where possible) complimentary – maximising press and Social Media opportunities. With our connections, celebrities with huge followings will promote the hotel in exchange for a complimentary stay, or dining in the hotel’s restaurant. Here’s a lovely post from Influencer and The Only Way Is Essex star, Lydia Bright, for The Megaro – you can see in the comments that people have booked as a result from the promotion she gave.
- Provide Beautiful Marketing Assets – To achieve the best results for our clients, we need to show the interiors, rooms, food and drinks in the very best light. With our in-house videography and photography team, we can consistently create fresh, interesting and beautiful content for promotional and Social Media use. You only have to take a look at the shots below to see our team’s talents in action.
- Create and Manage Sales-effective Social Media Profiles s – Social Media & Digital Marketing is vital for restaurants to connect with customers and gain sales in this digital world, but few people do it right. We have the knowledge and skills to create gorgeous social content, run effective advertising campaigns, engage with our clients' target audience and send newsletters to grow our clients' online presence and achieve maximum results (driving sales!)
- Steamy Digital Marketing – We offer a Steamy Digital Marketing package that incorporates the super snazzy stuff, and is highly effective in driving our hotel clients’ SEO and, thus, getting more heads on pillows. Through a mixture of methods – sales funnels, website tracking, PPC (Google Adwords) and link building – we set our clients above the rest and drive sales directly to their door.
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