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So, you’ve set up your MailChimp account in order to be on top of your remarketing game. All that’s left is adding in your customer list so you can send your newsletters far and wide. 

With this handy guide, you’ll be able to import all your email contacts into MailChimp in no time at all. 

1. Prepare for Import – before you do anything with MailChimp, you have to open a blank spreadsheet either in Google Sheets or Excel. Once you have that open, create a column titled Email Address. Next to that make two columns titled ‘First Name’ and ‘Last Name’ respectively. You can add even more info such as phone numbers, post codes, and birthdays if you have the details to hand. This will allow you to create segments in the newsletter and target customers more specifically. After that, paste the email addresses and contact info in the appropriate columns. Then finally save the spreadsheet in a CSV format. 

2. Importing – now it’s time for the actual importing! First click on the ‘audience’ tab and then click ‘current audience’ on the drop-down menu. Select which group you want to work with. Then click ‘manage audience’ and select the ‘import contacts’ option. 

You will then be given three options of how to import your contacts but choose the first option labeled ‘CSV or tab-delimited text file.’ After selecting the file you created earlier, MailChimp will automatically match the columns you made. Click the ‘edit’ option to fix any unmatched emails until you have all of them correct.  

3. Organizing – after you’ve imported your contacts, click the ‘organize to continue’ button. From there you can select what kind of groups or categories each contact falls under. This will help you later on if you need to find certain people from different circles of your contacts. Finally, click the ‘continue to review’ button to make sure everything is correct and then press ‘import’.

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Jordan Baker

Jordan Baker


About Sanity Marketing

THE GROWTH AGENCY: Putting the sanity into your marketing. Focus on the sanity (sales). Millions of revenue & investment made for 500+ clients (small business to big boys). Monthly rolling contracts. Pick N’ Mix services with low fees. Pay Per Results PR Services. London & NYC.

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