A modern business requires modern necessities – and that means more than just a website or Facebook page. If you want your business to be viewed by top industry professionals, you’ll need to create a LinkedIn Business page. This page will allow your employees to connect to each other, allow you to post for job openings and let you share relevant stories and updates to your followers.
And with this guide, we’ll show you just how easy it is to make the perfect LinkedIn Business page for your small business.
1. Making the page – in order to make a LinkedIn account for your business, you’ll first need to have one for yourself. See. how to create a personal LinkedIn page.
Once you’ve sorted that out, click on the ‘work’ button on the top right part of the screen, in the LinkedIn toolbar. Once you’ve clicked it, a smaller window will open up and under LinkedIn business services you’ll see an option to create a company page. Click that option.
2. Filling in details – you’ll be brought to a screen that will give you an option of what kind of business page you need. For this guide, we will be selecting the ‘small business’ option but the other options include: medium-large, showcase page and educational institution.
Once you’ve selected your choice, you’ll be brought to a new screen where you will need to fill out the necessary information. This includes your company’s size, name, industry, website URL, logo and tagline. A majority of these are required to continue onward, so make sure your company has some sort of URL to link to before making your business page. Once you’ve filled out all the information and agreed to the terms and conditions, click ‘done’.
3. Improving your page – now that your page is up and running, it’s time to spruce it up. First you’ll want a nice banner image. The ideal image size is 646 x 220 pixels. And while its ultimately up to you to decide what image you use; we suggest you pick something nice but not too flashy or text heavy. Much like nice rug in a room, your banner image should help bring the page together, not stand out from the rest of it. You should also add a description of your company on your page in order to better clarify what your company is all about. Lastly, make sure your employees connect to your page and try to regularly post content on your page. This will help with your reach and engagement.