All businesses these days need to have a perfect online presence. But for many small businesses, just having a website or a Facebook page isn’t good enough. You need something that will help you show up in search engines and bring in an audience from more than just website and social media adverts.
Arguably the best way to solve this problem is with a Google My Business profile, which not only helps you show up in Google search results / Google Maps, but also allows you to make sure the information being shown about your business is correct.
And in a few steps, we’ll painlessly guide you through the process of getting your GMB listing up and running.
1. Setting up account – head over to the Google My Business page, and click on ‘Manage Now’. You’ll then be taken to a new page where you will need to enter in your business information. If your business is one that delivers to customers, you will need to tick the box at the bottom that indicates this. If you do click this, you will be given two options depending on how your business is set up. If you can receive customers at your business address, tick the box and then click next. If you don’t have a store that customers can visit, tick the box and then tick the ‘Hide my Address’ option.
2. Choosing business category – next, you will have to choose which category best fits your business. Not only will this influence the search terms you appear in, but it will also appear within your profile. Luckily, you will be able to adjust this label later should you find a more appropriate title.
3. Verification – next you’ll have to enter in your website URL and your contact phone number. Then go to the final page and hit the finish button. Google will ask you to verify this account after you’ve hit finish, and you will have to pick one of three options.
a. postcard verification in which a verification postcard will be sent to your registered address with a code attached. Once you have the code, enter it into your GMB account for full access.
b. email or phone verification, which Google will send you the code via email or text. Once you’ve entered the code, your Google My Business account will be complete and ready to use.
4. Optimisation – a good Google My Business listing will have as much information and images as possible. Add your logo, full business information, plenty of images, and most importantly, encourage customers to review. These will all impact how high up the list your business appears when people are searching online.