Jordan Baker The Big Cheese
A disillusioned Chief Of Staff for banks, young(er) Jordan wrote a regular blog on life in London, before being approached to write freelance articles for the likes of The Gay UK, The Gay Times, QX Magazine and the Mail Online during his spare time.
This was Jordan’s first exposure to PR (an abbreviation he originally thought meant Press Relations) and those people who claimed to work within it. They tended to be a shoddy bunch – acting haughty and ‘put out’ – slow at sending over the press releases and photo credits he needed to get their Clients copy – and generally disinterested
Inspired by Jordan’s creativity, and his keenness, some of the businesses he worked with on articles asked if he could help with their PR. After a little persuading, he agreed, knowing he had the contacts and the ‘out-of-the-box’ thinking to really offer results to clients – the rest is history (and banking lost some sparkle).
Loves: Lola ‘Felicia’ his 4lb chihuahua, double espresso, sparkling water and Nico DiDonna.
Hates: Buying off the peg, nonsense and ugly shoes.