Our Mission Statement

Our Mission Statement hinges on 5 pillars. Our Sanity pillars if you will:


Especially for client numbers – there’s power in numbers. More clients mean greater social proof; it means more content for journalists for our PR services and it’s more accounts for us to work with, therefore helping us to hone our craft.


Better processes and systems mean we get better quicker, we grow faster, and we achieve results in less time.  ‘Mass’ doesn’t work without process.

Growing relationships

We’re in this for the long haul, we want to build a fanbase of happy clients and contacts – meaning more referrals, reviews and upsell opportunities.


We want to be the best at what we do – and we use training, experts and a little trial and error to help us keep pushing the envelope.


We want to be trusted as the ‘sane’ way to do small business PR; and for people to feel like they are part of our club.