Comment Pieces

What ?

We’ll pitch you for comment pieces, and if you want the opportunity we’ll manage getting the comment from you and getting the comment published (this can also include interviews). This is a Pay Per Results PR Service (upon publishing).

We class a comment piece as a publication getting a comment or interview from you (and it gets published). This can be as a result of a press release going out and a journalist wanting further details / an interview; or through our connections.

We charge per article (we class an article as a link and/or printed article).

See our Pay Per Results PR fees.

We’ll need you to pay a deposit of £100+VAT for this service. This deposit is refundable if you want to leave us, minus any articles pending publication and/or balance.

Remember, it’s up to you which publications you decide to give comments or interviews to and we’ll do our best to guide you as to what type of exposure you could expect.

What’s the damage?

Our fee per comment piece varies according to what type of publication it is, whether you get a backlink (for online press only) and whether it is published both in print and online.

A comment in a small blog or local newspaper would cost £50+VAT whereas an interview published in Hello Magazine would cost £250+VAT.

See our Pay Per Results PR fees.

Remember, it’s up to you which publications you decide to give comments or interviews to and we’ll do our best to guide you as to what type of exposure you could expect.

We’ll need you to pay a deposit of £100 (+VAT) for this service. This deposit is refundable at the end of the contract term if the results aren’t delivered (i.e. there aren’t any comments pending publication and no balance is pending).

How can this service help me?




Brand awareness

Brand awareness

Results Explained

Hmmm… now this is a tricky one.

There’s no doubt that press can have a major impact on your marketing goals.

A big story will get picked up all over the shop (print and online) and all those thousands if not millions of eyeballs will mean your website will explode with new users. That means your key page views, enquiries and sales will soar.

You’ll also have the residual benefit of brand awareness (more people know about you) and online articles with backlinks will help your SEO (meaning more people will be finding you from their website searches).

We’re no strangers to making these big Results happen – just ask Hanson Fitness or GI Collection.

However, it really will take a big, juicy story or an agglomeration of PR efforts to get these Results. As with blog posts, one piece of press does not a business make.

A collection of PR efforts will help you with:

More brand awareness means more people will be coming across your website (Organic search & Direct traffic). Online articles with backlinks will see some more Referral traffic (from clicking on the links through to your website) coming onto the website; and finally, with your fancy new backlinks, your SEO will improve – meaning more Organic search traffic.

More users on your website – without question – means more key page views, enquiries and sales.

Not to mention the Credibilityof being in a sexy article.

The Process

1. Getting your deets out – we’ll draft a short biog about you that we’ll attach to the end of your comment pieces to let our press buddies know we are representing you and you’re up for other comment pieces. Generally, we’ll use the information from your website / that you give us and any images / graphics you offer up. You’ll have final sign off before it goes out.

2. Tasty opportunity – we’ll present comment piece opportunities to you as they come in – generally we’ll WhatsApp you and put a note on your board. We’ll give you as much information as we can (including what our fee would be based on our Pay Per Results PR Fee guide. You can choose to accept it or not.

3. Yay or nay? If you don’t accept, we’ll mark it on your board. If you do accept, we’ll organise the interview / call or get the comments from you – which can be via (preferred), Whatsapp (text or voice note), email or via a call with us for us to write up. We’ll then send over to the journalist and keep you updated via your board.

4. Keeping you in the loop – as ever, we’ll update you via your board.

5. Press baby! – once published (bear in mind that this could take anywhere from a hour to 3 months, depending on the publication), we’ll update the board and add the comment piece to your next invoice or we’ll generate a new invoice for payment by your next renewal date.


As with all our services, our efforts are reported in real time on your board – from pitch ideas and press releases to published articles.

And of course, we can chat via our Whatsapp group.

Additional information

For us to introduce you to our journalist buddies we’ll write and send out an initial press release – an A4 one-pager that explains who you are and what you do. This could be about your business, you as a Founder (or both!). It could also be a news story – if you have something juicy and unique!

Regularly sending out 2-4 press releases a month will help the frequency of opportunities so we’d recommend our Pay Per Results PR  – Press Releases Service.

We charge per article, and you can decide which opportunities you want to take up. Bear in mind that sometimes multiple publications will publish your comments or publications might use your comments in other articles, so there may be multiple charges.

If you decided against doing a comment piece after you have agreed to, or you don’t send a comment within the agreed deadline then we might need to charge you a fee of £100 (+VAT) – sorry, but we might need to buy the journalist loads of gifts and do a lot of groveling!

We have final say as to which fee tier a publication comes under.

Have a few questions? Check out our FAQs page

Lead times

The initial press release typically will take 5 working days to be written up.

Edits typically take 1-2 working days to be done.

Comment pieces are a fluid beast – you could have a request come in within minutes and be published within hours or it could take weeks. All good things…

Service Type

This is a recurring service and roll over to the following month unless 14-days’ notice is given before the next renewal date (beyond the first month).

There is not a one-off version of this service.

There’s no retainer for this service – this just dictates when we offboard you and return your security deposit.

Required services

Are you eligible?

As we are taking on all the risk and cost in working with you, we can’t accept just anyone. But we’d be keen to chat if:

⦁ You’d be a joy to work with
⦁ You don’t work with another PR agency
⦁ You understand and respect how we work
⦁ You have a £150+ a month budget for PR
⦁ You have content that journalists would love
⦁ You want to work with us long-term