Pay Per Results PR – The Process


Book in a call and chat to us*

On your first call with us, we’ll get the low down on you/your business, get to understand your goals for PR and ideal publications, and explore what we could do for you. If there’s a fit for you and for us, we’ll follow up with an email detailing everything. The first of these calls have to be 1:1 (as there is a lot to get through), but we are always happy to do follow-up calls for your colleagues to join.


Security deposit

Keen to go ahead? We’ll send you a deposit invoice to pay (payable on card via Stripe). The flat rate security deposit of £250 protects us and by paying via card, protects you.


Getting started

Once paid, you’ll get a link to book in a call with your very own Partnership Manager (you can select a day and time that suits you) and a link to download our app (, so you are all ready! Please don’t create a log in for – you’ll do that on your intro call with your Partnership Manager. Similarly to your first call with us, this initial call has to be 1:1 (as there is a lot to get through), but we are always happy to do follow up calls for your colleagues to join


Chatting to your Partnership Manager*

During your 1:1, 45-minute call, we’ll build on what we know about you already, agree a plan, get any further bits we need from you, before setting to work.


Getting moving

Your Partnership Manager will present you at our next daily PR Team meeting and get the ball rolling.

For Press Releases, we’ll come up with some strong newsworthy / case study lead content for you to approve. We’ll most likely book in an interview to get further details and exclusive quotes (from you or your case study) before writing up, presenting to you for sign off and sending out / pitching to journalists.

For reviews, we’ll draft a general information sheet about your products or services. Once you’ve approved it, we’ll send this out / pitch you to journalists and let you know which publications are interested.

For comments, we’ll begin pitching you to journalists / fielding interest and you’ll begin to be offered opportunities by our PR team (via the app and calls).

For influencer endorsements, we’ll equally draft an information sheet about your products or services. Once you’ve approved it, we’ll speak to our influencer friends and let you know who’s keen. 


Working together

You’ll be hearing from us regularly via your board and via email. We’ll be presenting opportunities to you, pitching ideas and letting you know about any published articles. For urgent requests, we’ll give you a buzz too. When we get an article for you, we’ll let you know AND promote it (and you!) on our socials. Remember, we only charge for articles that meet your agreed goals. We’ll also periodically check in and see how you’re doing and explore any more opportunities for you to get into the press.


Chatting to us

At any time you can chat with us via our app by messaging your Partnership Manager, or by booking in your preferred slot using a link – all easy stuff.




Need a break or want out?

You can put the account on hold at any time – we’ll then wait for you to want to start up again. If you want to leave us, all we need is 30-days’ notice after your first month (to tie up any loose ends and wait for any pending articles to come up) and we’ll whiz back your £250 deposit on the card you paid with (minus any published article fees if necessary). During that time we can still pitch things to you, pitch you to journalists and send out information sheets – or not – that’s completely your call.