Pay Per Results PR 'Partnership'

Having worked with top brands and celebrities worldwide, we’ve taken that nouse and created a Pay Per Results PR ‘partnership’ – where small businesses can have all of the benefits of PR enjoyed by the big boys without a retainer or scary contracts.

Our partnership is a collection of hundreds of small businesses and startups, offering content to journalists daily and only paying for each article that’s published (from as little as £50 a go).

Why is it called a partnership? Well, we’ve scrapped the old-fashioned client/supplier retainer model and instead we ‘partner’ up with you. We offer our expertise, time, blood, sweat and tears and you’ll provide the content that journalists are so keen to have.

We charge per article, according to what the publication is (see our fee table below) – either £50, £150 or £250 each and there is zero retainer or obligation.

PR is a beast, but we’ve (very cleverly) put it into 3 services that best suit our small business partners’ needs (don’t worry, we’ll give you a steer as to what will best help you achieve your goals on first call with us):

  • Comment Pieces – we’ll present you with opportunities to offer comments to publications as and when they come in (including interviews). You can accept or decline each opportunity as you like.


Here’s three examples of comment pieces, your presence in the articles can vary wildly depending on the subject, publication and how much insight you offer.

  • Press Releases – we’ll work with you to regularly send out content that the press are looking for in the form of, you guessed it, press releases. Because we’re working more proactively here, you’ll find that we’ll be asking you for more input compared to our comment piece service.


So, how does this service work day-today? The press release service is split up into two avenues – daily trends and wider features. Most days, we’ll research what’s trending in the press and request content from you based on said topic.

Other times, we will send you less time-sensitive ideas for press releases, instead taking time to work together to craft press releases, often in a ‘5 signs…’ ‘5 reasons…’ ‘5 tips…’ guise or similar.

Regardless of which avenue, this content can be published (with you / your business credited and potentially with a backlink) or it can also lead to further comment piece and interview opportunities (see comment pieces).

For this reason, we cannot offer the press releases service without the comment piece service, as often journalists will want further comments from you or potentially an interview (although remember, you have the power to say yes or no to each request).

Here’s an example of a press release that was published:


  • Reviews – we’ll offer our journalist buddies the chance to review your products and see who’s keen! You can then pick who you like and we will organise it for you. This service also includes us regularly pitching you for line ups.


Here’s an example of our press release and the finished published piece:


How we charge for press articles we get you:

Our Pay per Results PR fees couldn’t be simpler – it’s as easy as 1, 2, 3.

We charge per article (regardless of whether it’s a one-liner, a full article about you, print or online or has a backlink). We only discriminate according to the publication – whether it’s a local or blog, a national or an internationally renowned brand.

Type Tier 1 Tier 2 Tier 3
Real Business, London City Girl, Take a Break, Pick Me Up, The Breakdown, Woman's Weekly, Sustain Health, Manchester Evening News, Bristol Live, Birmingham Live, Belfast Telegraph, PA Media (this will be sent to various Tier 1 publications), MI Business
Metro, The Sun, MailOnline, Evening Standard, Express, The Independent, Daily Star, Pink News, The Scottish Sun, The Daily Record, Telegraph, Seventeen, Men’s Fitness, Women’s Fitness, Heat Magazine, Prima, Grazia, Guardian, ITV, Happiful,
Forbes, Tatler, Vogue, BBC, BBC Radio, The Times, Hello Magazine, Marie Claire, House Beautiful, House & Garden, Men’s Health, Vice, Women's Health, Glamour Magazine, TimeOut, Yahoo, Cosmopolitan, GQ, Elle, Real Homes, Esquire, MSN, Business Insider, OK Magazine
Fee (+VAT)

Are you eligible?

As we are taking on all the risk and cost in working with you, we can’t accept just anyone. But we’d be keen to chat if:

⦁ You’d be a joy to work with
⦁ You don’t work with another PR agency
⦁ You understand and respect how we work
⦁ You have a £150+ a month budget for PR
⦁ You have content that journalists would love
⦁ You want to work with us long-term

Pay Per Results PR

Easy peasy. For Comment Pieces – we’ll present you as available to offer expert comment on your particular field. This also includes you doing interviews. We’ll then present this opportunities to you to say ‘yay’ or ‘nay’ to. Initially we’ll write up a ‘General Press Release’ to present you to our press contacts (and as a reference sheet for the team here / when pitching you as an expert). We’ll also work with you to proactively offer comments on topical things to the press (we’ll approach you first to approve and to get the comment).

Our Press Releases service is different in that we will send out regular press releases for you (perhaps news stories, tips, events you’re hosting etc – as ever, we’ll work together on the content and you will sign off the final press releases) and we’ll charge you if/when they get published. It’s typical that journalists will ask for further comment, an interview with you or a comment for another article – we’ll ask you if you’re keen to do it and if you are, we’ll class that as a ‘Comment Piece’ (see above).

No, the deposit sits on the account as security for us. However, if you have worked with us continually for over 12 months (so we have a great relationship), it is then possible for you to use that credit on your account towards a publication. Think of it like renting a house you pay a deposit before you move in, when you move out you get your deposit back.

Yes and no. You cannot control who publishes a press release (that would be unreasonable), however, journalists tend to not publish as is. We can tailor (to a certain degree) the publications who would receive the press release and which journalists we speak to, but it still is a large selection of mass consumer and trade press.

For our Pay Per Results PR – Comment Pieces and Pay Per Results PR – Reviews services – you’ll sign off each opportunity so you can say yes or no.

It depends on what your goals are, we like to think that PR has three benefits:

⦁ Credibility/social proof – always good for small businesses and new businesses to have some press logos on your websites/social media pages. It will give people looking to use your business some reassurance. Both print and online press help here.
⦁ SEO – (Search Engine Optimisation) – online publications tend to offer backlinks, which is powerful in improving the ‘searchability’ of your website (meaning more people finding your website). The bigger the publication the bigger the domain ranking, the stronger the SEO benefit. Naturally, this is only possible for online articles.
⦁ Brand awareness – historically the most powerful part of PR historically – and it still has it place. Arguably an online article (which lives on the internet for years) vs a printed article will offer more brand awareness benefit.

We’d always favour online vs print press.

For credibility, SEO and brand awareness we’d always suggest national press.

Typically, it has better credibility (it’s better to appear in The Telegraph than the local newspaper); if it’s an online article, a national publication’s domain will have a better domain ranking than a local one and so you’ll benefit from stronger SEO; and lastly, brand awareness – we’d argue that even if a tiny percentage of a national publications readers are local to you – that can be a higher number than the readership of a local publication.

We like local press, but national press is always the way to go in reaching your marketing goals.

The short answer is … how long is a piece of string?! Sometimes it’s a matter of hours, whilst other times it’s months – it depends on a few things:

  •  The appetite for the content you’re offering the press
  • How quickly you approve press releases and pitches
  • How open minded you are

Even though we remove the risk of wasteful PR retainers – we aren’t magic!

Yes! You are in charge. You sign off Pay Per Results PR – Press Releases (so you can manage how many you send out according to your budget / what goals you want to achieve) and for Pay Per Results PR – Comment Pieces and Pay Per Results PR – Reviews – we’ll present you with each opportunity and you can accept or decline. Remember, every press release, review or comment is capped at £600 maximum.

We’re always happy to offer credit terms too.

Unfortunately, no we don’t – here’s our little criteria:
⦁ You’d be a joy to work with
⦁ You don’t work with another PR agency
⦁ You understand and respect how we work
⦁ You have a £150+ a month budget for PR
⦁ You have content that journalists would love
⦁ You want to work with us long-term

In essence, you’re asking us to work our little socks off and we don’t know you! We don’t credit checks – we take you at your word that you’ll pay for any press we get you. So for us, the deposit is security. It also makes sure that like us, you have some skin the game. We like to think that this is a partnership between the two of us.

It is a refundable deposit, if you don’t want to use our services or we are unable to help any further we will send your deposit straight back to you.

There is no catch. We have built our model from the ground up with the intention of offering Pay Per Results PR and low fees. We keep our business lean and results-focused. We don’t waste time (time is money) on waffle or on doing things for you (that we know won’t work) to keep you temporarily happy in order to keep you paying our retainer (we don’t have one!). We are very selective about who we work with (making sure we have a great bank of content and experts to offer the press) and we have great relationships with journalists – meaning we repeatedly secure articles. This is what we charge for.

In a nutshell, we are a lean mean machine, we have built this business model with the intention of Pay per Results PR and low fees to help small businesses/start-ups.  We are very process driven, we only take on clients we know we can get press for, we remove big chunks of waffle and chatter, and we don’t try forcing things through that journalists aren’t keen on. To do otherwise would cost us a bomb and we’d have to do what other agencies do and send you the bill.

We offer it because we have an ever-increasing bank of content from our clients covering tens of different sectors – we have hairdressers, doctors, lawyers and even shark experts! That’s a lot of content – from expert comment, review opportunities and stories. Our model also allows us to work ‘backwards’ – we always work off of what the press is looking for and what is topical and relevant. Because of this, we secure a lot of press for our clients and that’s what we charge for.

Account management. When you’re paying £2k, £3k, £5k a month – you’re going to get fancy reports, lunches and cosy chats – it’s great! They’ll be a lot of placating you and agreeing with you.

Although we are very lovely, we aren’t the same. We’re here to get you press. We don’t need to blow smoke up your ‘whats-it’ and lead you down the garden path – we’re going to be honest, clear and in your corner – we want you to get results (and meaningful ones).

You’ll have a Whatsapp group with us, calls (when necessary) and you’ll have live updates via our platform. Everything we need for our partnership in getting you those column inches.

Absolutely not! First it’s important we get to know your goals (SEO / backlinks? Credibility? Brand awareness?) and we’ll work with you to achieve them – presenting you with opportunities that work for you.

Rarely, unless the story is all about you and super juicy then it’s unusual a journalist will give you final sign off (that’s why people buy ads).

We push for things – but our wishes aren’t always granted – ultimately, Editors hold that power.

Rather than getting bogged down by the details, it’s best to bring it back to what your marketing goals are and to push ahead with articles that will help you achieve them.

I’m afraid we can’t guarantee anything (except death and taxes). Alot of our clients want backlinks (to improve their SEO) – and we get tons and tons of them.

For Comment Pieces and Reviews we can ask journalists and/or tell them that what’s you want in exchange for your content – but even then it’s not always possible (as Editors have the final say).

For published press releases – naturally we can’t guarantee what a journalist will do with them (although we will follow up once a piece is published and ask for a backlink and usually get it).

As with all PR /marketing efforts, being closed-minded can really limit the results and it’s best to look at everything holistically.

Yes! We work with small businesses with small budgets so we don’t want anyone writing a ‘blank cheque’. Every press release, review or comment is capped at £600 maximum (which is very rarely reached – it just gives you a safety net). Remember, you sign off Pay Per Results PR – Press Releases (so you can manage how many you send out according to your budget / what goals you want to achieve) and for Pay Per Results PR – Comment Pieces and Pay Per Results PR – Reviews – we’ll present you with each opportunity and you can accept or decline – so you’re in charge.