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SPOT THE DIFFERENCE – TWO ALMOST IDENTICAL PRESS RELEASES – ONE GOT FOUR HUGE ARTICLES – ONE WAS LEFT OUT IN THE COLD. WHY?

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In the age of online press, journalism has turned into ‘turnalism’ – the idea of a Digital Journalist sitting at a desk and ‘turning out’ several of articles with clickable headlines and on-trend content as quickly as they can.

As such, the headline will essentially make or break the entire press release. To give you some guidance, Sanity Marketing’s supremo Jordan Baker is here with a game of Spot the Difference, highlighting why one press release failed and another soared to the highest publications in NYC.

Lola thinks you should look at the services we offer to make the magic happen...

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Jordan Baker

Jordan Baker

CEO

About Sanity Marketing

THE GROWTH AGENCY: Putting the sanity into your marketing. Focus on the sanity (sales). Millions of revenue & investment made for 500+ clients (small business to big boys). Monthly rolling contracts. Pick N’ Mix services with low fees. Pay Per Results PR Services. London & NYC.

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