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SPOT THE DIFFERENCE – TWO ALMOST IDENTICAL PRESS RELEASES – ONE GOT FOUR HUGE ARTICLES – ONE WAS LEFT OUT IN THE COLD. WHY?

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In the age of online press, journalism has turned into ‘turnalism’ – the idea of a Digital Journalist sitting at a desk and ‘turning out’ several of articles with clickable headlines and on-trend content as quickly as they can.

As such, the headline will essentially make or break the entire press release. To give you some guidance, Sanity Marketing’s supremo Jordan Baker is here with a game of Spot the Difference, highlighting why one press release failed and another soared to the highest publications in NYC.

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Jordan Baker

Jordan Baker

CEO

About Sanity Marketing

In essence, we use our marketing nouse to drive new users to your website – taking them on a journey (through newsletters, website links and lead ads) from stranger to repeat customer.

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