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THE IMPORTANCE OF CELEB ENDORSEMENTS

With Kylie Jenner landing the front cover of money mag Forbes for their annual ranking of ‘America’s 60 Richest Self-Made Women’, it’s clearer than ever before that we’ve landed in the zenith of celeb endorsements.

We get it, it’s not a new idea. We’re not doing a take-over of Forbes’ Instagram anytime soon to show the world our wild, trailblazing strategy. But we love the idea that when a product or service has a celeb’s powdered, glittery name attached or associated with it, it’s going to dial-up the sales. And we execute it pretty well.

People seriously love celebs – from gloss mag double-page spreads to buzzy gossip rags – they honestly can’t get enough. When a celeb endorses a product, audiences are promoted to buy that product, either subliminally or directly.

The potential positive effects of a celeb promoting your product can’t be ignored. When Lindsey Lohan hit London after visiting one of our clients, it scored major press coverage in the Daily Mail.

You bet, the actress Lindsay Lohan is in our contact lists, and she’s not the only one. We’ve worked with fellow sister Kourtney Kardashian, Joan Collins and Nancy Dell’Olio many other delicious divas.

Our method of reaching out to starry friends and offer them complimentary products in exchange for publicity has lifted many of our clients into the sequinned stratosphere.

When our clients ink an endorsement contract with a celeb, the press it generates gives their customers more confidence in their products. We target our endorsements to optimise consumer trust – finding the best influencer for your brand – so that the celebs become the best ambassadors for your brand.

Our glam package will boost your SEO rankings (I mean, who isn’t googling the Kardashians at least thrice a day?) and boost your online presence (shares, clicks, you name it).

We’ve also worked with Love Island’s Olivia Buckland, Gogglebox’s Sandi Bogle, Strictly’s Joanne Clifton, and Made in Chelsea’s Rosie Fortescue – and the list goes on.

Notice something in common? They’re all from TV shows that people never stop talking about. And if you want the same for your brand, say hello to us sometime.

We’ll leave you with a little photo we set up with the gorgeous Britney Spears (as seen on E!, Perez Hilton from Mail Online … well you get the idea)

Jordan Baker
Jordan Baker
THE BIG CHEESE

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