With all the jargon floating around the internet about website development, most people only think of SEO as another confusing and irrelevant one on the list. But did you know that SEO, particularly on-Site SEO, is one of the most important tools in making your website better?
SEO stands for Search Engine Optimisation and refers to the practices used to draw website traffic from search engines like Google – ensuring that when people are searching for your products or services online – you come up.
There are two types of SEO activities – On-site SEO – dealing with specific elements on a website; and off-site SEO – promoting your website.
Although on-site SEO only counts towards around 20% of your total SEO – it’s an easy win for driving mass traffic to your website – and diverting it away from your competitors.
In essence, on-site SEO helps search engines understand what a human will see and whether the website content offers a high-quality solution to a particular query. The end goal for on-site SEO is to make it clear what the page is about, identify that page as relevant, and increase that page’s ranking on search engine results. Though it’s not as simple as changing a few words around, there are simple steps that even the most novice of people can make.
Here’s our clear-cut, simple list of what a well-optimised webpage looks like:
- Ensure the content is hyper-relevant to a specific topic.
- Include the subject matter in the page URL.
- Include the subject in all image alt texts.
- Specify subject several times throughout text content, without going overboard.
- Provide unique content about the subject.
- Link back to the category page, subcategory page (If applicable) and homepage.
- Ensure you have relevant Meta-tags (titles & descriptions).