5 REASONS WHY YOUR BUSINESS NEEDS SOCIAL MEDIADecember 28, 2018
5 tips for writing a press releaseJanuary 6, 2019
Anyone who runs a business today knows how important
social media is – but anyone with their wits about them knows it’s not a
one-size-fits-all game. Just as not all business are chasing the same
customers, not all social platforms are useful for the same reasons. So as you
go about formulating your social strategy, it pays (literally!) to know what
the differences are and how to work with them.
To give you some guidance, Sanity Marketing’s supremo Jordan Baker is here with some expert insight into the top 5 social platforms you need to master:
- Facebook – its algorithms can be a bit complicated at times, but keeping up with
the latest news from Facebook is crucial. It’s still a major destination for
most of the internet’s users, and a well-formatted, up-to-date business page is
one of the best ways to make yourself permanently visible and reachable.
Facebook is also a powerhouse when it comes to advertising – with over 2
billion users, the reach is incredible.
- Twitter – if Facebook is about presence, Twitter is about interaction. So define
your brand’s tone of voice and start scheduling tweets right away. Tweet
regularly, but not so often that you look like you’re spamming – and if your
customers tweet at you, make sure to respond appropriately and quickly.
Especially if they’re less than happy…
- Snapchat – mobile-based, Snapchat’s user base is younger than that of many other
platforms; these are the digital natives whose clicks and attention you badly
need. Youngsters are highly addicted to their phones – use this to your
advantage and start building an impression as soon as you can.
- Instagram – even if what you’re selling isn’t a primarily visual product, you
can’t beat Instagram for brand-building. This is where you get to show off your
product and/or your people in the most gorgeous light possible. Just make sure
the pictures you post are as high-quality and modelled by real-world people.
- LinkedIn – primarily used by business owners as a ‘professional’ way of
communicating, this network is a great tool for B2B companies. LinkedIn offers
several unique features compared to other social networks – in addition to
increasing search visibility, potential employees can apply directly through
the app making it a recruitment agency of sorts