Anyone who runs a business today knows how important social media is – but anyone with their wits about them knows it’s not a one-size-fits-all game. Just as not all business are chasing the same customers, not all social platforms are useful for the same reasons. So as you go about formulating your social strategy, it pays (literally!) to know what the differences are and how to work with them.
To give you some guidance, Sanity Marketing’s supremo Jordan Baker is here with some expert insight into the top 5 social platforms you need to master.