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Who Are We?

Who Are We?

Who Are We?

A little about us – Sanity Marketing was started by then journalist Jordan Baker as ‘Joshua Walker PR’ in August 2015 in an Islington kitchen. Why Joshua Walker PR you ask? That was Jordan’s nom de plume when writing for the likes of the MailOnline, The Gay Times and other publications, and it was a name that stuck.

PR was easy to deliver – PR tends to be expensive and sloppily done – so with a monthly rolling contract and some PR nouse, we quickly racked up column inches and clients. But clients didn’t stay long – PR was increasingly losing its ability to make clients money and even at JWPR prices, it was a pricey luxury few could afford.

JWPR later expanded its offerings into social media, videography and photography and graphic design.

In February 2017, we also established a presence in NYC.

In June 2018, Jordan and his partner Riley learnt the art of traffic, lead and remarketing ads – spending several thousand pounds of the agency’s own cash for our client’s ad accounts to perfect the practice before offering it as a service to our clients.

Over the next twelve months, we honed our focus on generating sales (the sanity) for our clients and to reflect this – we rebranded to Sanity Marketing. In July 2019 we launched our new website and we divided our package services into tens of smaller services – meaning clients get a bespoke package, and they only pay for what they actually need each month.

In early 2020, we introduced Pay Per Results PR services – why pay a retainer when you just want to pay for results?

Today, we have over 500 clients. We’ve worked with The House of Commons, Britney Spears, Lindsay Lohan, Kourtney Kardashian, Joan Collins, Anytime Fitness and The Crown Plaza Hotels (to name but a few).

But despite these big names and high profile clients, it’s really our small business clients we love to support and help thrive – and this is our specialty.

We’ve built this all on one simple mantra – putting the Sanity into your marketing.

What an exciting time for you to start your journey with us!

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